Microcosm

BRAND DEVELOPMENT / STATIONERY

BACKGROUND

Microcosm was developed by Blinkgreen who are a company dedicated to providing its customers with the highest quality produce. They strive to provide the freshest ingredients including a selection of herbs, vegetables, microgreens, and edible flowers. All of their produce is grown under insect netting or in tunnel houses, built on volcanic soil in the Heart of the Waikato.

THE BRIEF

Metro Marketing was engaged by Blinkgreen to create a brand specifically for their microgreen products. The brand needed to represent a fresh, organic and modern persona. We created a colour palette to speak to this and a logomark to showcase the growth and encapsulating microgreen products.



IMPLEMENTATION

Once the brand itself had been developed and approved, we then created cohesive labels for their packaging.

Do you have an upcoming project or are you looking for a marketing and design partner? We'd love to grab a coffee and discuss things further.

Storytelling is the best marketing.