Breast Cancer Support Services Tauranga Trust
MARKETING / BRANDING / ROLLOUT / WEBSITE DESIGN
BACKGROUND
Formed in Tauranga in 1991, Breast Cancer Support Service Tauranga is a local independent charitable trust providing emotional and practical support for those who have breast cancer in the Western Bay of Plenty. BCSSTT offer one-on-one, culturally sensitive and confidential support to those with a breast cancer diagnosis, their whānau and supporters. With support workers that have been through breast cancer themselves, they offer practical advice and support from their own similar experiences.
THE BRIEF
A brand re-fresh that encapsulates warmth with a local representation of Tauranga Moana inspired by our local flora the pohutukawa flower, and the subtle use of our supporting phrase 'keeping it local' alongside local photography.
Using a variation of vibrant colours throughout the brand and supporting collateral to appeal to both genders while creating an approachable and modern persona. The logo itself developed to stand the test of time with a modern typeface and simplistic depiction of breasts within the supporting icon.
IMPLEMENTATION
Once we had developed a modern, timeless logo, we started the branding process by selecting a vibrant colour palette, typography, illustration style and local photography. We drew several local-inspired illustrations, choosing the pohutukawa flower as the key brand graphic.
With all design elements finalised we then integrated the brand into the design collateral - posters, DLE, stationery, information packs, email signatures, Facebook graphics and a full website refresh to create a warm and empathetic user-friendly experience.
Do you have an upcoming project or are you looking for a marketing and design partner? We'd love to grab a coffee and discuss things further.
Your brand is a story unfolding across all customer touch points.
