Good is what we do...
As a provincial based agency, we punch above our weight in terms of our client base, which is largely due to our progressive, inclusive and socially responsible approach to business. We have always been a values based team and sought to give back to our communities through pro bono services, financial support and through governance roles.
We believe if you do good work in your community, that good will come back to you. We feel privileged to work with many local and national organisations that do amazing things in our community and make a real difference to many people's lives.
For many years Metro Marketing has been active in the Rotary Community. Michelle first became a Rotarian in 2003, and Rachel has followed in her footsteps, joining Rotary in 2013.
Where possible we utilise our vocational expertise to help Rotary clubs in Tauranga and Hamilton promote themselves and their initiatives. We have also provided financial support, and our time at different fundraising and community events held by Rotary.
Legacy 200 Club Lunch
The annual Legacy 200 Club Lunch was first held in 2013 as a celebration of support for the Breast Cancer Support Service, and fundraiser.
Breast Cancer Support Service works like a “buddy system” introducing newly diagnosed women with local survivors.
The events primary sponsor is Legacy Trust. Legacy Trust is a registered charitable trust and the owner of Legacy Funerals and other funeral business interests. The Trust is responsible for the management of the business operations and the annual distribution of all profits from the business for the good of the local community.
Metro Marketing has supported the Legacy 200 Club Lunch since its inception. The Metro team provides design services, marketing support and event management expertise, including creating the decor for and gifts for the event.
Formed in Tauranga in 1991, Breast Cancer Support Service (BCSS) Tauranga is a local independent charitable trust.
Seed Waikato is a newly established not-for-profit organisation with a dream to see young people thrive in the Waikato. They are focused on connecting and growing 18-30(ish) year olds with monthly inspirational, story-telling events, and with their website, the home of young culture.
Rachel, on our Metro Marketing Waikato team, was fortunate to know one of the co-founders of Seed Waikato, and was asked to assist the team from the get go. To date we have worked with the committee to complete their strategic marketing plan, sponsored their pull up banner, business card printing and three months of event posters printing. Rachel continues to support Seed Waikato through being available to provide advice and assistance as needed, and attending their monthly events.
Step Changers is a registered charity that Metro Marketing first started in 2016! We recognised an opportunity to help New Zealand companies improve their corporate social responsibility programmes, and so Step Changers was formed to match businesses with interesting community projects from all over New Zealand, Asia, and the South Pacific.
Today, Step Changers runs independently of Metro with a team of 25 volunteers, but the two organisations continue to share the same core values. Metro supports Step Changers with their operating costs, as well as with digital expertise and strategic marketing advice.
We're proud to see Step Changers take on a life of its own and to have been a part of the founding team that wanted to make corporate social responsibility normal in New Zealand. Make sure to check out the team's work over at stepchangers.org.
Momentum Waikato Community Foundation is an independent, permanent organisation enabling high impact philanthropic giving within the Waikato region.
We have worked alongside Momentum Waikato in an advisory role; creating a strategic marketing plan and a social media plan. We have also provided support and training as needed, and continue to support Momentum Waikato.
The Mount Beach Mat
Mount Maunganui is the first place in New Zealand that provided a mat enabling waterfront access to people in wheelchairs.
A community challenge was initiated in 2017 to raise $15,000 for the wheelchair-friendly access mat. This challenge was initiated by our own Managing Director, Michelle Whitmore.
Sponsorship for the mat was raised from Metro Marketing, Harbour City Lions, and an anonymous donor.
Tauranga tetraplegic Amanda Lowry, who has two young daughters, eagerly awaited the day when the mat was put in place. “I want the opportunity to get some sand in my togs and lie there next to my kids. It’s not just about disabilities, it’s about everyone. It’s about living a full life with no restrictions – no barriers. It’s about being on the beach and celebrating what it is to be a Kiwi,” she said.
Ms Whitmore said while this was a great result, more could be achieved. “We are on the way to becoming not only the best beach, but the most accessible beach in the country. And the project doesn’t have to stop here, there’s the opportunity to add more matting,” she said.
Additional mat options included enabling a greater turn-around and sitting area at the water’s edge, or having “branches” off the main mat. There is also the possibility the mat could be used elsewhere – for example, at Anzac Day services at Memorial Park, where some elderly attendees were in wheelchairs.
RAW - Reclaim Another Woman
RAW is a charitable social venture set up by Annah Stretton to work with recidivist female offenders to replace amplifying criminal activity with scholarshiped education and negotiated work.
Annah and her sister Rebecca’s venture (RAW) is recognised by the Department of Corrections as the only model of this kind successfully breaking a cycle of crime, drugs and violence by targeting the mothers and their tamariki; giving them visibility, acceptance and real choice for a different way of life.
Metro Marketing has worked alongside RAW since early 2016 assisting them with their marketing plan, social media, website, Google AdWords and providing a computers workshops to RAW participants.
Dress for Success
The mission of Dress for Success is to empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.
Metro Marketing has partnered with Dress for success since 2013, providing marketing and promotional support and assistance. We regularly run Facebook campaigns for them, and have assisted with their marketing plan, website and event marketing over the years.
We pride ourselves on transparency and integrity in all areas we operate. We aim to serve first, profit second because we know that if we do more with less, we can do more.