Digital Marketing has taken off over the last 10 years, and for a lot of businesses, the options can be a minefield
Digital Marketing spans many channels and disciplines, and it is impossible for one person to be an expert in all of these options, as well as traditional marketing channels. This is why we have invested in our people to continue to upskill and learn about this ever changing medium, and we have experts who know how to identify the best digital opportunities for clients based on their goals and target market.
A website has become the modern day business card; every business needs one. It is your opportunity to connect with people at a time that suits them - when they have a need or want for your products or services.
In many cases your website sets the tone for your business and the perception people have of you. They may have come to you via a search engine, through a recommendation or through seeing some of your marketing material. You want to ensure you are putting your best foot forward when people visit your website, and that it makes them want to connect with you – either through an enquiry or purchase.
We work with clients to ensure we understand their business and goals, but more importantly who their target customer is, what motivates them and what possible barriers they have to do business with you. We can amplify the motivations and knock down the barriers with the messaging and imagery on the website.
Search Engine Optimisation
On page SEO
Search Engine Optimisation has been around for years now, and is still an important part of digital marketing. It is important that your website can be easily found by people looking for you.
Our Digi’s can provide on page SEO where they ensure that your content, meta data and images are easy for Google to find and index. They are experts at finding the balance for well optimised content that meets the needs of potential customers looking for your product or service.
Conversion Rate Optimisation
Conversion Rate Optimisation is optimising your website to convert visitors into leads or customers.
Think of watering the garden with a hose full of holes. By the time the water gets to the end of the hose only a small dribble comes out – not enough to water the garden and help it grow. CRO is about plugging all of those holes so that all of the water makes it to the end and your garden can grow.
By undertaking CRO our team will work its way through your website, plugging up the holes and moving visitors through your website until they convert into a lead or customer – growing your business.
We have been running Google Adwords campaigns since 2008, keeping our finger on the pulse of what makes Google tick and how to get our clients great results.
Google Adwords is particularly useful in competitive industries where it is near impossible to get to the top of the organic search results. It is also useful for clients who want to be able to switch on and off their sales pipeline as their capacity demands, as campaigns can be easily paused and restarted.
Metro Marketing has Google Partner accreditation. This means we have proven we understand how the Google platform works best for both SME’s and larger organisations. Google Partnership is earned, not bought and to achieve this status the Google team has watched us at work, spending clients' money on their desired Google outcomes and undertaking best practice optimisation methodology.
Social Media has exploded in recent years and businesses can’t ignore it. People are spending so much time on social platforms that you need to have a presence, but you don’t need to be on them all.
Sometimes it’s hard to know where you should be spending your efforts to get the most bang for your buck, especially when it comes to things like Social Media sites when there are so many and new ones always popping up. Our philosophy is to focus on the one or two platforms we perceive to be of greatest value to you, and concentrate your efforts on these, rather than spreading too thin across too many sites.
Our digital team can tap into our reports and experience to advise which platforms we think you should be focusing on to connect with your target audience. Advice can also be provided about the type of content to post.