Collingwood Dental Care made the decision to move premises from Collingwood street in the city centre to Galloway Street in Hamilton East. With this change in premises and location, they decided to take the opportunity to rebrand.
Their brief to Metro was to develop and roll out a new brand and to manage the marketing and communications strategy around the rebrand and change in location for the business.
The project included:
Brand collateral development
Building signage and staff uniform
Communications and advertising strategy