New Smile

Collingwood Dental Care made the decision to move premises from Collingwood street in the city centre to Galloway Street in Hamilton East. With this change in premises and location, they decided to take the opportunity to rebrand. 

Their brief to Metro was to develop and roll out a new brand and to manage the marketing and communications strategy around the rebrand and change in location for the business. 

The project included:
Brand development 
Brand collateral development 
Website development 
Building signage and staff uniform 
Photography shoot
Communications and advertising strategy
Media booking


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