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First Mortgage Trust

BRAND ROLLOUT / DESIGN / PRINT / DIGITAL

BACKGROUND

Since inception in 1996, First Mortgage Trust have been helping kiwis generate wealth through investment and property ventures. They play a crucial role for New Zealand, both for their thousands of investors, and as one of the country’s largest non-bank property finance lenders.

THE BRIEF

Metro Marketing was engaged to rollout the new fmt brand across all their print and digital collateral ­­– maintaining brand consistency to create a unified experience for both existing and potential customers.

IMPLEMENTATION

The brand features forward thinking graphic shapes in various lockups, three brand colours and a photography style that reflects an energised, Kiwi lifestyle. We rolled this out across newsletters, magazine adverts, digital marketing, brochures, website, signage and promotional material, and continue to provide ongoing marketing and design services.

Do you have an upcoming project or are you looking for a marketing and design partner? We'd love to grab a coffee and discuss things further.

Every great brand begins with an even better story...