Rachel Bauer - Waikato Manager / Marketing Consultant

Rachel hit the ground running in 2007 after completing a Bachelor of Communications Studies, majoring in Marketing and Public Relations. The marketing landscape was in the beginning stages of major changes and she adapted and learnt new skills to ensure clients campaigns delivered results.

Rachel is a marketing consultant and manager of our Waikato office. With over 10 years’ experience in marketing, and a comms degree behind her, she has the ability to deliver results, and loves data. In her early years Rachel became a digital marketing junkie, learning best practice for Search Engine Optimisation, becoming Google Adwords certified way back in 2008, and constantly improving clients websites. She studied Google to ensure clients website were ranking well and maintaining that rank – her achiever strength shining through.

In 2009 Rachel took on the challenge of being an E-Business Consultant with one of New Zealand’s largest website companies, Zeald. Over the next two and a half years she continued to learn best practice and help businesses improve their online presence with a successful website.

More recently Rachel has been providing marketing strategy and consultancy for businesses in the Waikato and Bay of Plenty. She works with clients across various industries to refine, improve and optimise their marketing through thinking first, acting second and using data to make informed decisions.

Based on Clifton StrengthFinders, Rachel’s strengths are:

Achiever – People especially talented in the Achiever theme have a great deal of stamina and hard work. They take great satisfaction from being busy and productive.

Developer – People especially talented in the Developer theme recognise and cultivate the potential in others. They spot the signs of each small improvement and derive satisfaction from these improvements.

Discipline – People especially talented in the Discipline theme enjoy routine and structure. Their world is best described by the order they create.

Individualisation – People especially talented in the Individualisation theme are intrigued with the unique qualities of each person. They have a gift for figuring out how people who are different
can work together productively.

Responsibility – People especially talented in the Responsibility theme take psychological ownership of what they say they will do. They are committed to stable values such as honesty and loyalty.


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